Speakers

Sinan Kuran

TCHIBO: NEW BUSINESS MODEL, NEW CUSTOMER EXPERIENCE

Life is changing, clients are changing, and the world’s leading brand Tchibo’s business model, with 1300 stores and 120.000 sales points in 60 countries, is changing as well. The stores take an important part in this change.
 
The first store of this new business model has been tested in Turkey and is now being spread to the world. Having implemented this, Sinan Kuran, has been serving retailers such as Fiba, Doğuş and Ülker Group with KRN Mimarlık, working with the idea of “bringing people closer to their homes”.
 
The successful, straight-talking business woman of retail, now based in the headquarters in Germany, Şenay Küçük Tanşu founded Tchibo in Turkey which she made an exemplary success in the world.

 

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